The application of Predictive Models, tailored to each business, allows Brands to anticipate or predict a certain type of future behavior:
The application of Predictive Models, tailored to each business, allows Brands to anticipate or predict a certain type of future behavior:
Identify qualified targets that are more likely to respond to a certain product/service campaign - excluding marginal Customer segments, therefore increasing the ROI of marketing initiatives;
Predict the response rate of a certain action, allowing to plan for production;
Anticipate behaviors, such as churn likelihood.