Persona Definition


Persona Definition allows to identify buyers with homogeneous behaviors and profiles and to create segmented value propositions, at product and services level, with a more emotional content, moving the attention away from price and promotions.

With Persona Definition, we are able to release insights to support the development of personalized value propositions, communication strategies or a type of in-store service that is relevant for a certain category.

Thus, Brands can provide a better buying experience from an omnichannel perspective and contribute to increase loyalty.

Persona Definition

Upping helps you with the Persona Definition process, which represents homogeneous behaviors and profiles of your Customers, and to create segmented value propositions.