With the Market Basket Analysis (MBA) approach, associations of products, services or Brands are uncovered, identifying those that are very likely to be bought together and/ or in sequence – Next Best Offer.
Market Basket Analysis
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Insights are therefore released offering Brands an improved management of the in-store (physical or online) display of products or own Brands, leaflets or catalogues, in order to boost sales.
“Cross-Selling” | “Up-selling”
Market Basket Analysis also provides support to “Cross-Selling” and “Up-Selling” policies or to campaign design by identifying micro-segments with a high likelihood of buying certain articles/services.
Count on us to identify the products, services or brands with high likelihood of being bought together and/or in sequence.