Advanced Analytics is a collection of sophisticated tools and techniques to analyze large volumes of data or contents. The goal is to identify patterns and trends, unknown until then, so that companies can explore the data regarding the activity of their customers to identify risks as well as business opportunities.
Over the last few years, several companies have relied on Upping to develop Advanced Analytics projects, both in an Analytics-as-a-Service approach (analytical partnership model on a regular and ongoing basis) and in a consulting project approach (analytical partnership on a one-shot basis, limited to a particular project).