With Advanced Analytics solutions from Upping Group we were able to analyze the purchasing behavior of all our Customers and identify the ones that were divergent. Identifying them as potential churners enables us to proactively develop churn mitigation strategies. At the same time, we were able to collect actionable insights, regarding our Customers, which allows us to constantly evaluate and in some cases even rethink our CRM strategy.
Mara Carvalho Teixeira, Brand & Marketing Customer Relationship & Intelligence Marketing Manager da Salsa